INITIO

Initio Parfums Privés is a high-end French niche fragrance house launched in 2015 with a unique premise: treating scent as a chemical molecular force that influences mood and attraction. Abandoning traditional romantic perfume stories, Initio works closely with expert scientists and master perfumers to harness the power of pheromones and scent psychology. The brand uses high concentrations of top-quality ingredients like rich oud, raw ambergris, and soft musk to trigger emotional and physical responses in anyone who catches their trail