BYREDO

Byredo is a luxury Scandinavian fragrance and lifestyle brand founded in Stockholm in 2006 by Ben Gorham. Known for translating memories and emotions into minimalist, high-end sensory objects, the brand offers popular unisex and niche perfumes like Bal d'Afrique, Gypsy Water, and Mojave Ghost.

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Brand and Design Philosophy

Scandinavian Minimalism: Features clean, iconic bottle designs paired with complex, emotionally evocative compositions.
Artistic Collaboration: Frequently collaborates with world-renowned perfumers to craft unique formulations.
Ownership: Operated under parent company Puig, which acquired majority and subsequent full ownership of the brand.

Popular Fragrances

Bal d'Afrique: A warm, romantic blend celebrating African culture and Gorham's familial memories, featuring vetiver, cedarwood, and floral notes.
Gypsy Water: A woody, fresh profile with dominant notes of pine, lemon, sandalwood, and a creamy vanilla dry-down.
Mojave Ghost: An ethereal, graceful composition highlighting ethereal floral and warm amber musks.
Blanche: A clean, crisp scent built around white rose, aldehyde, and delicate musks.