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Brand Identity & Concept
The Name: The name combines BLNDR (the olfactory blending process) and GRAPHY (visual storytelling and memory).
The Founders: Fashion and visual design veteran Hyun Yeu imagined the brand in Amsterdam. Fragrance house Flair handles the actual production in Grasse, France.
The Aesthetic: True to its name, full-sized 100ml bottles arrive inside actual cocktail shakers packaged in wooden cases.
Signature Accords: Most blends feature heavy doses of synthetic modern bases like Iso E Super and Ambroxan to give them an airy, skin-like finish.
Core Fragrance Lineup
The debut collection includes unisex cocktail creations:
01 Jasmin Martini: A crisp, dry, and herbaceous blend. It features pink berries, lemon, juniper, and white floral jasmine. It has an unconventional twist of olive, wine lees, and gin.
02 Patchouli Mojito: A zesty, minty scent with an earthy background. It features lime, mint, and eucalyptus. They sit on a warm bed of cedarwood, patchouli, and white rum.
03 Vanilla Mudslide: The house's best seller. A rich, boozy gourmand fragrance with bitter almond, coconut milk, cocoa, and coffee. It dries down into sweet vanilla and vodka.
04 Amber Negroni: A bold, flashy scent. It opens with juicy candied citrus and bitter orange peel. It later deepens into chocolate, caramel, and amber warmth.
05 Santal Painkiller: A tropical, complex blend inspired by the classic rum cocktail. It pairs sandalwood and rum with pineapple, coconut, plum, and warm spices.
07 Musk Margarita: A recent addition focused on sharp lime and soft musk.